Bag Yes/No for Elite

Sep


Sep

Created at Molaría
Creative Direction: B. de Arteaga, M. Rufilanchas
Art Direction: B. de Arteaga
Copywriter: M. Rufilanchas
Client: Elite Marbella


To clarify who is who in the world of Marbella shoppers, we thought: the clients of Elite do not just put up with living in their world of wealth, they also need to rub it in. As if they would lose their tan not doing it. How many times do you wish you were in one of their yachts, instead of sitting to dry on a beach towel while eating a ham and sand sandwich?


Sep

YES: Yes to ecstasy. Yes to never-ending holidays. Yes to VIP lounges. Yes to true love photo frames. Yes to oxygen bars. Yes to Currupipi. Yes to champagne baths. Yes to shopping at Elite. Yes to going overboard. Yes to mistresses. Yes to booking tables. Yes to sugaring the pill. Yes to beluga. Yes to great thick wads. Yes to suites. Yes to petrodollars. Yes sir. Yes to having someone carry your cases. Yes to shopping at Elite Yes to tax evasion. Yes to blue blood. Yes to Posh’s parties. Yes to high standing. Yes to Chihuahuas. Yes to having your kids picked up from school. Yes to limited series. Yes to CCTV cameras. Yes to shopping at Elite. Yes to burglar alarms. Yes to breakfast in bed. Yes to having your own private island. Yes to cash for honours. Yes to charity galas. Yes to blowing everything you’ve got. Yes to safaris. Yes to sea views. Yes to entourages. Yes to the red carpet treatment. Yes to space. Yes to old money. Yes to stately homes. Yes to shopping at Elite. Yes to personal nutritionists. Yes to art collections. Yes to tax havens. Yes to private jets. Yes to numbered accounts. Yes to compulsive shopping. Yes to footballer husbands. Yes to gambling. Yes to eccentricity. Yes to Dow Jones. Yes to shopping at Elite. Yes to chauffeurs. Yes to zeroes. Yes to all kinds of tucks.


NO: No to cliches. No to clean money. No to towels draped over the balcony. No to padel tennis. No to the Underground. No to Eastenders. No to public beaches. No to not shopping at Elite. No to cava. No to economy class. No to third party fire and theft. No to terraced houses. No to crochet. No to frozen food. No to subway. No to hake. No to steak. No to department stores. No to not shopping at Elite. No to teleshopping. No to wires. No to alarm clocks. No to overdrafts. No to buses. No to queuing. No to tightening your belt. No to green stamps. No to working out. No to chick flicks. No to sweaters round your neck. No to not shopping at Elite. No to the January Blues. No to traffic jams. No to gold plating. No to white socks. No to annual bonuses. No to embargoes. No to foie gras. No to track suits. No to reality shows. No to cucumber sandwiches. No to not shopping at Elite. No to 3×2. No to DIY. No to the waltz at weddings. No to Tony the tiger. No to public swimming pools. No to macramé. No to ping zones. No to toothpicks. No to not shopping at Elite. No to Chinese takeaways. No to “Up-speak”. No to not shopping at Elite. No to early mornings. No to cheap plonk. No to wearing your key ring outside your pocket. No to mammoth rings. No to sudoku. No to not shopping at Elite. No to Eurovision. No to guard dogs. No to bridge. No to the stub of pencil behind your ear. No to gold teeth. No to driving with your arm out the window.


Sep