Eyes for the TVE teletext

Sep

Sep

CREDITS:

Created at Molaría
Creative Direction: B. de Arteaga, M. Rufilanchas, D. Palacios
Art Direction: B. de Arteaga
Copywriter: M. Rufilanchas
Account Handler: M. Rufilanchas
Marketing Executive: A. Corrada
Product: TVE teletext
Client: Zapping MC Saatchi
Year: 2009

HEADLINE:

“Approximately 6 millions of eyes like these see the TVE’s Teletext”

I had to remind media planners, using direct mailing, that national TVE teletext channel is the most efficient in the market, as 3 million people approximately check it every day. 3 million people means 6 million eyes. I put them in a crystal jar and sent them. The message was clear, simple, direct, and the medium unsettling, different. The intention, the objective, wasn’t for them to remember anything, but to preserve it.


Sep