Is great to be young?

Sep


Sep

EN: Spanish Creative Club called me to give us the opportunity to design a book collecting all the ideas of each member about the topic: “Is it great to be young?” (regarding the Spanish advertising creativity market) My work consisted on compiling them and designing the book. However, I followed an old habit: wanting to add ideas to everything, so with the theme given, I instantly rejuvenated 15 years. The book ended up looking like a teenage folder, which transported you right to those years, and the reflections in the book became the notes. Blessed call.


ES: El Club de Creativos me llamó para darnos la oportunidad de diseñar un libro que recogiera las reflexiones de todos sus socios sobre el tema ¿Es grande ser Joven? Nuestro trabajo consistía en recopilarlas y diseñar el libro. Pero seguimos con la vieja costumbre de querer darle una idea a todo y rejuvenecimos 15 años. El libro terminó siendo una carpeta que te trasladaba directamente a esa etapa, y las reflexiones, los apuntes. Bendita llamada.


Sep

Sep

EN. Intro: “Really, Is it great to be young? This year, the main topic of The day C promises a passionate debate. (The Day C is a day that the Spanish Creative Club organizes advertising events, conferences, debates and also give the awards to the best creative works in this industry) So much, that already from these pages we are warming up the atmosphere.

Don’t miss the partner Luis Monroy page titled: “If you have all the Spainish juniors creatives exploited… How can you ask such a silly question? Something serious happens in our profession when 30-year-old creatives declared to be exploited and over 40-year-old declared to be excluded. Who benefits from all this? 

Why no one asks itselves where is going a guild that ignores apprentices and masters? This business burns one generation after another at high speed, and along the way, we waste the wealth of experience and allow that younger talent divert to other occupations where their contibution is more valued.

On March 16, the components of the current Board of Directors will leave the place to a new team to take the relay with more force and new objectives. But we don’t want to say goodbye without considering at least what we think: the situation is extremely alarming. Let’s discuss, let’s propose solutions…” M. García. President of the C de C.


Sep

Sep

EN. Telemadrid showed this book in a direct connection of the News. (Telemadrid is the most important TV channel in Madrid.)

FR. Telemadrid a montré ce livre dans une connexion directe de les nouvelles. (Telemadrid est la plus importante chaîne de TV à Madrid.)

Sep

CREDITS:

Designed at Molaría
Creative Direction: B. de Arteaga, M. Rufilanchas
Art Direction: B. de Arteaga
Illustration: B. de Arteaga, M. Rodríguez, A. Castillo, A. Uscola, J. A. Carrillo
Copywriter: M. Rufilanchas
Printer: Gráficas Enco
Account Handler: B. de Arteaga, M. Rufilanchas
Marketing Executive: C. Wert
Product: Is it great to be young? Book
Client: Club de Creativos

AWARDS:

Merit Award. Daniel Gil Awards 2007. The Daniel Gil Award for book design are convened to highlight and reward the designs of the best works published in any of the official languages of the Spanish State, or in Portuguese.

PRIX:

Médaille du Mérite. Daniel Gil Awards 2007. Le Prix Daniel Gil pour la conception de l’ouvrage sont convoqués à la mise en valeur et récompenser les dessins des meilleurs ouvrages publiés dans tous des langues officielles de l’État Espagnol ou en Portugais.

Sep