Identity for Ideon

Sep


Sep

Designed at Molaría
Creative Direction: B. de Arteaga, M. Rufilanchas
Graphic Design: B. de Arteaga
Account Holder: M. Rufilanchas
Marketing Executive: J. M. Lladó
Client: Ideon Financial Solutions
Year: 2007


This company engineers financial assets from Spain, Switzerland and the USA. In the past it was called Summa, but a happy merge with Real-emc led them to change their name. They thought of a new one and reached a defining positioning for them: IDEON, the power of ideas. Happy with it, they called me to ask for the design of the logo and a miracle: “it would be great if you could get our target audience – i.e. the Germans, the Swiss, the French, the Canadians, the Americans, the British, the Latin-Americans and the Spanish – to read the name in English. And avoiding the Spanish phonetics of IDEON. It’s Eye-Dee-On”. Amen.


Sep