La Belle Isabelle

Sep


Sep

Created at Molaría
Creative Direction: B. de Arteaga, M. Rufilanchas
Graphic Design: B. de Arteaga
Printer: Gráficas ENCO
Account Holder: B. de Arteaga
Marketing Executive: I. Waldburger, M. E. Arribas
Client: La Belle Isabelle
Year: 2007


Creation of a brand for a half-romantic, half-spicy store. The world needs more love! thought one day the owner of this erotic shop. She asked me to brand it from scratch, only on one condition: the name needed to include her name, Isabel. She invited me to see the store she was creating making us entering another world, French burlesque-ish, like a 1920s cabaret where the only things that mattered were sophisticated lingerie; edible cosmetics; oil massages; toys; handcuffs; feathers; kisses; bathroom kits by aromatic candlelight; drive me crazy-s; temperature highs and, oh surprise, The famous Bracly pearls thong worn by unforgettable Samantha on Sex and the City! I came out of there with a very clear image in my mind, very romantic and erotic simultaneously – provocative. I gave it a French twist and voilà.


Sep