Marco Latendencci: a peculiar stylist

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Marco Latendencci was a concept derivated from a play on words that means marking the trend and at the same time, in Spanish, sounds like a name from Italy. Therefore, we gave an Italian touch to this name, because for all it’s known that Italy is the cradle of fashion design. Once we got the brand, we make a integrated campaign (press, outdoor and a blog) for this unique stylist, trying to “evangelize” the people to becoming very stylish people.


Left headline: You don’t know how to get that “ragazza”. How about through the eyes?. Right headline: A tie and sneakers sold in the same place doesn’t mean that combined. “Madonna!”


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Left headline: Thousands of women undressing at the same time. I don’t understand how you don’t like shopping.

Right headline: Very very very important. A good image isn’t only a work of “paparazzi”.


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Left headline: The unique tracksuit that attracts women’s is the football players.

Right headline: It’s completely forbidden to remove the jacket at a wedding and take home the leftover shrimps.


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Left headline: No Haute Couture in the first date, because you never know where it may end.

Right headline: House slippers are as their name suggests for the house.


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PUBLICATIONS:
Yorokobu
CREDITS:
Created at: Molaría
Creative Direction: B. de Arteaga, M. Rufilanchas
Head of Art: S. Henarejos
Art Direction: S. Gil-Roldan, B. de Arteaga
Graphic Design: A. Santos
Photographer: S. Gil-Roldan, S. Henarejos
Copywriter: M. Rufilanchas
Account Handler: M. Rufilanchas
Client: C. Salvador
Year: 2011

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