Molaría’s Corporate Identity

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It’s Molaría’s corporate identity, the graphic design, advertising and ideas company that my partner M. Rufilanchas and me founded in 2007 (Madrid). Molaría is an common expression in Spanish wich originally comes from the language of the gypsies that means would be cool. It could not be otherwise, so we created an identity with many messages that changes depending on the context and the support in which were included.


BUSINNES CARDS: Yellow: would be cool that you call us. Green: would be cool to multiply your sales by millions. Cyan: would be cool having the Office in Manhattan. Dark green: would be cool that you don’t put meetings on Fridays. Blue: would be cool to work together.


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LETTER: would be cool that you recycle this paper.

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ENVELOPE: would be cool that would be a check.

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BUDGET PAPER: would be cool that this budget fits your budget.

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INVOICE PAPER: would be cool not be paid 90 days. (90 days was the typical way to be paid by the companies in Spain before the crises. The one who said: “The invoice that gives you joy, has not yet been born” should take it back).

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PHILLOSOPHY:

We believe in brands to be touched; in creating objects to build relationships with consumers; in messages you can smell; in smiling concepts; in making nonexistent media existent; in playing; in conversations; in proximity; in the untouchable made touchable; in utility; in empathy; in humour; in the unexpected; in the hard work and the idea over all. We are observers, thinkers, devisers, strategists, designers, conceptualizers, salesmen, people with a will to redo. We work like pioneers, those who once wanted to change and discover, those who suddenly said: imagine that, imagine if, wouldn´t it be great. In other words, those who said “molaría”. Because in the heart of any successul business, there was always a molaría.

Designed at Molaría
Creative Direction: B. de Arteaga, M. Rufilanchas
Head of Art: S. Henarejos
Art Direction: B. de Arteaga
Copywriter: M. Rufilanchas
Printer: Dis Coelsa
Web Design: J. Gómez, B. de Arteaga
Copywriter: M. Rufilanchas
Web Programming: J. Gómez, Red Kraken Software
Client: Molaría
Year: 2010

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