TBWA’s wallet

Sep


Sep

CREDITS
Created at TBWA
Creative Executive Direction: A. Vaquero
Creative Direction: J. A. Bosch, J. S. Coronil
Art Direction: B. de Arteaga
Graphic Design: B. de Arteaga
Copywriter: J. S. Coronil
Account Handlers: F. Muñoz
Client: TBWA
Year: 2005


We make this piece of direct marketing as an agency presentation to the clients. Inside the box, there was a gift, a leather wallet that contains all information about the agency: the clients business cards, a dvd with the best TV commercials, the philosophy of the company…but all told through an economic point of view, to make understand to the clients that if they allow us to do creativity, the results of their accounts will improve, and therefore they’ll earn more much money.

HEADLINE
At TBWA Spain we believe that great ideas must be usefull to fill something more than the showcases of the agencies.


Sep