Designed at Molaría
Creative Direction: B. de Arteaga, M. Rufilanchas
Graphic Design: N. Mirapeix, B. de Arteaga
Photography: S. Henarejos (groups), A. Quirantes (city)
Account Holder: B. de Arteaga
Client: Salvador Ferrandis & Partners
[column-group][column]EN. Pieces like this Christmas card helped the most legal of my clients to express themselves differently in the Court than in a mailing campaign. After all, to plead means not the same than to congratulate.[/column]
[column]ES. Con piezas como este christmas poco a poco voy consiguiendo que mi cliente más legal de todos no se exprese de la misma forma en un juzgado que en un mailing.
26 diciembre, 2011/Comentarios desactivados en Christmas e-mail card for SFP
[column-group][column]Marco Latendencci was a concept derivated from a play on words that means marking the trend and at the same time, in Spanish, sounds like a name from Italy. Therefore, we gave an Italian touch to this name, because for all it's known that Italy is the cradle of fashion design.
22 diciembre, 2011/Comentarios desactivados en Marco Latendencci: a peculiar stylist
[column-group][column]EN. When clients call me to reposition a brand, I light up. The challenge of creating a world as entertaining as possible around a business, excites me to no avail.
Fabricantes de Piropos ("Compliments Manufacturers") used to be called Cosmetic Beauty.
14 octubre, 2011/Comentarios desactivados en Repositioning strategy for Javier Montenegro’s cosmetic beauty
EN. In big cities:
- almost all the pollution is produced by motorized transport
- most of the car rides are less than 3 km
- 1/3 of all car rides are less than 1 km
- 3/4 of the cars entering the city only transport the driver
- the average traffic speed is less than 10 km/h
Still thinking that car is the best way to get around the city? I don't, therefore we developed this poster, to promote the use of the bicycle as the best way for get around your city.
3 octubre, 2011/Comentarios desactivados en Bicycle: the best way to get around the city
[column]EN: Spanish Creative Club called me to give us the opportunity to design a book collecting all the ideas of each member about the topic: "Is it great to be young?" (regarding the Spanish advertising creativity market) My work consisted on compiling them and designing the book. However, I followed an old habit: wanting to add ideas to everything, so with the theme given, I instantly rejuvenated 15 years.
29 septiembre, 2011/Comentarios desactivados en Is great to be young?
[column-group][column]EN: The Spanish Creative Club called us to create the new 2001-2002 Spanish Advertising Annual. I remember that year like many people due to the twin towers attak.
28 septiembre, 2011/Comentarios desactivados en Club de Creativos Airlines
[column]EN. Sometimes we get a phone call from other comms companies wishing to push some specific area of their projects. This time we got a call from Event2All, which was organizing the opening of the new headquarters for A.M.A and needed to send an invitation that would run away from “grey”, only subtly, as there would be official cars and Montecristos.
28 septiembre, 2011/Comentarios desactivados en Pop up card invitation for A.M.A’s headquarters
[column-group][column]EN: The Spanish saying goes: "...and they lived happy and ate partridges". So we thought it's a sin to invite in italics and laid paper so we decided to create an invitation that was exciting as the arrival of the bride, romantic as the waltz, unexpected as the greeting of some family member that you don't speak and memorable as the pain of women's feet.
28 septiembre, 2011/Comentarios desactivados en A very special wedding invitation
[column-group][column]EN: When the commercial name of a business matches her owner ID card name, designing their logo sounds as dull as a picture in the ID card. Good! Mixing up two worlds so different was a cool challenge.
A company allowing you to rent the house you could never buy clearly needed a nice logo and website. (Villa: A country house cheap for Beckam types, expensive for Smith ones.)
[column-group][column]Designed at Molaría
Creative Direction: B.
18 septiembre, 2011/Comentarios desactivados en Blackbook Villas
[column-group][column]EN. Many thanks to McCann Erickson Madrid for counting on me for such a sweet and rare brief. Once received it, I smacked my lips a few times, and went to work with the agency hand in hand.
29 abril, 2011/Comentarios desactivados en Proposal for the worldwide logo contest of the 125 years of Coca-Cola
VOICEOVER: This is what you get by 2€ in a diving course.
INSTRUCTOR: The blue thing, is the sea
VOICEOVER: And this is what you get by 2€ in McDonald's: a Cheesburger with small potatoes & Coke
Created at TBWA
Creative Executive Direction: A. Vaquero
Creative Direction: J.
3 noviembre, 2015/Comentarios desactivados en Diving course for McDonald’s Eurosaver
[column-group][column]EN. Molaría called me to develop side by side one of the two proposals that were submitted to the contest of the new food packaging of Areas, led by the agency Carlitos y Patricia. It's always a big honour and a great pleasure that renowned collegues count with you to make a new project.
For those who doesn't know, Areas is the leader company of what is known as Travel Retail, with a strong presence in highways and airports of half of the world.
30 julio, 2014/Comentarios desactivados en New Areas food packaging: ¿Vamos?
[column-group][column]It’s Klout for traders. Ok, so you may not of heard of Klout, but Klout is a fairly popular (especially in the tech world) website that rates social media influence.
4 marzo, 2013/Comentarios desactivados en Logo for Tradeslide